Morality and Morale:
A Business Tale
by Kent M. Keith
(Terrace Press, 2012)
Paperback, 72 pages.
Morality and Morale: A Business Tale is a story about a young business manager faced with a moral dilemma at work. As he calls on others for advice, he learns that business is a way to serve others; that there is a universal moral code that each of us can follow in our businesses and our private lives; that morality and morale are related, so that when morality goes up, so does morale; that treating others right can be a source of personal energy and can result in business success; and that living morally makes life more meaningful. The book includes Notes for the Reader that provide background for the ideas introduced in the story.
